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Examples of Well Executed Visual Merchandising














A great example of grabbing attention through visual communication; this little girl is mesmerised by the display at Ted Baker in Chadstone Shopping Centre, Melbourne Laduree in Paris, simply use their exquisite instantly recognisable packaging in the window and in store.  This is reproduced in all stores all over the world.













Marie Papier in Paris, the gorgeous vignettes in-store are an extension of the window display, right. Marie Papier in Paris, window displays reflect the stylish, elegant signature of the brand.



Visual Communication













L’Occitane, always have gorgeous front windows.  Here, they are appealing to the senses by focusing on the floral impact rather than the product, cream.  QVB Sydney Gorgeous store window in Paris, in the middle of winter, transports the viewer to another place!









These 2 pictures are from my favourite front windows of all time!  At Galeries Lafayette in Paris.  (above & right) Everything in the windows was sprayed the same colour with the paint pots being the only thing untouched. The same window stickers tied all the windows together.









Repetition is a great tool to use to create visual impact.  Imagine this display with one magazine forward, it would not be as strong. Thomas Dux using the simple cans of tomatoes to create visual impact – rare good example of handwritten sign.