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Examples of Well Executed Visual Merchandising
| A great example of grabbing attention through visual communication; this little girl is mesmerised by the display at Ted Baker in Chadstone Shopping Centre, Melbourne | Laduree in Paris, simply use their exquisite instantly recognisable packaging in the window and in store. This is reproduced in all stores all over the world. |
| Marie Papier in Paris, the gorgeous vignettes in-store are an extension of the window display, right. | Marie Papier in Paris, window displays reflect the stylish, elegant signature of the brand. |
EXAMPLES OF WELL EXECUTED VISUAL COMMUNICATION
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| L’Occitane, always have gorgeous front windows. Here, they are appealing to the senses by focusing on the floral impact rather than the product, cream. QVB Sydney | Gorgeous store window in Paris, in the middle of winter, transports the viewer to another place! |
| These 2 pictures are from my favourite front windows of all time! At Galeries Lafayette in Paris. (above & right) | Everything in the windows was sprayed the same colour with the paint pots being the only thing untouched. The same window stickers tied all the windows together. |
| Repetition is a great tool to use to create visual impact. Imagine this display with one magazine forward, it would not be as strong. | Thomas Dux using the simple cans of tomatoes to create visual impact – rare good example of handwritten sign. |