This is a little bit of tough love: Dear Retailers, It’s Not Me, It’s You! I constantly hear retailers blaming the customer for their situation, so I thought I would write them a Dear John Letter: If Australian customers were to write Australian retailers a ‘Dear John’ letter as to why they have left them..
View This Post as a PDF The rules are different and the playing field has totally changed leaving business owners with the options of adapt or perish. Australian business owners have never had to be as skilled as they need to be today; education, knowledge, skill and marketing prowess, are all needed by business owners…
Profitable sales are the objective of every retailer, to achieve this they need: View This Post as a PDF their current customers to buy more in one transaction customers to shop in their store more often customers to stay in their store longer new customers Any good buyer knows profitable sales are not just as..
In July I was presenting Social Media Seminars at the GHA (Gift & Homewares Australia) Home & Giving Trade Show to Exhibitors and Retailers. It quickly became apparent to me that I was largely talking to an audience that had not yet dipped it’s toe into the online space let alone considered Social Media as a..
There are a lot of things that business owners need to focus on and being obsessed with their competition is not one of them. It is time to look at your competitors in a new light. Your competitors will elevate your whole category / product group or niche. They will also be a comparison to you and allow you to shine in comparison!! Use your competition to increase the awareness of your niche & show how great your business is!!
Just when I had lost faith in customer service and passionate retailers (my customers excluded of course!), a friend took me to Gelatomassi in Newtown on Sunday for what he said was, “the best Gelato in Sydney (possibly Australia)”. We were in Concord so this was a lot of pressure to put on one place!..
If someone told me that candles would be sold for $80.00 when I started my retail career as a Grace Bros cadet 22 years go, I would have thought they were dreaming! The dream is a reality, with candles in all sizes, colours, fragrances, packaging and prices, becoming a key gift item over the last..