This page is updated during the week! To see other News Room updates please click here. According to ARA’s @RussellZimmerman, Retailers need to stay up to date with technology, cause customers are mobile! Retailers to learn more about mobile, what customers are doing & what you need to do to engage them, read article..
Another great example of ‘Crowd Sourcing’ AND great retail here from Country Road. Country Road know: their market that know that their customers are perfectly aligned to the brand they know that when they ask their customers what they want, they can develop that product and their customers will buy it The other ‘great retail’..
This is the 2nd part of my article on Pinterest, please click here to go to the first article. THE INFOGRAPHIC The infographic below is informative, not only does it help people understand Pinterest, but it shows that Social is driving more traffic than Search (not surprising, is it?). This infographic is from December 2011..
For those of us who have been using Pinterest for a while now, we are not surprised that Pinterest has become the ultimate connecting & sharing tool. I started using it in May 2011, I try almost everything new, it’s my job, but Pinterest was different from the beginning, I LOVED IT and found it..
In July I was presenting Social Media Seminars at the GHA (Gift & Homewares Australia) Home & Giving Trade Show to Exhibitors and Retailers. It quickly became apparent to me that I was largely talking to an audience that had not yet dipped it’s toe into the online space let alone considered Social Media as a..
One of my favourite magazines Giftrap asked me to write an article on Customer Service and we thought it would be fun to create 10 Commandments!
Have you read Social Media 101 – Part 1, 2, 3 & 4? This post will make more sense if you have. Social Media 101 – Part 1 Social Media 101 – Part 2 Social Media 101 – Part 3 Social Media 101 – Part 4 I thought I would show you a real life..
Blogs (short for Weblog) are the closest thing to a website of all the social media. Blogs are prolific at the moment. Visitors are invited to ‘follow’ or subscribe to’ the Blog. They are updated every time there is a new update, or ‘post’ in blog-speak. There is the facility for visitors to leave comments and interact with the author of the blog as well as each other.
….at least the rules are the same! The most important ingredient in the recipe for success is your customer – without the customer there is no retail business. Consumers are getting savvier and are far more knowledgeable than ever before. They are more demanding and have more choices now than ever before. Compare retail now..
Although I mainly work with retailers, I sometimes work with SMEs (small to medium enterprise). I have just written a sales program for a client and thought I would post parts of it over the next few weeks. I have generalised it here for the sake of the blog and anonymity, but this should get..
Retail has never been more complicated. Consumers have access to more information, choice and options than ever before. Your customer is comparing you to other stores, sites and products from the comfort of their home. You can communicate with your customer via: post, email, radio, sms, local paper, facebook, twitter, online advertising and the list..
If someone told me that candles would be sold for $80.00 when I started my retail career as a Grace Bros cadet 22 years go, I would have thought they were dreaming! The dream is a reality, with candles in all sizes, colours, fragrances, packaging and prices, becoming a key gift item over the last..