I update this post every 6 months in time for the trade fairs. Preparation is your best tool for the fairs. I have been attending and exhibiting in Trade Shows since 1996, in Australia and internationally. As we prepare for the Reed Gift Fairs & Life Instyle which starts this Saturday and Thursday, respectively, I thought I..
Sometimes we just need a reminder, tip or suggestion to recalibrate our business. These are 7 Tips to help Retailers recalibrate: 1. Adopt a service culture / focus in your store – Make it easy to deal with you – including: Staff attitude, language and behavior Product selection Service process Delivery on & offline..
I am not sure where this picture came from but it really does embody what every business owner must remember and be supported by on the tough days!! In particular, I like #3 ‘Don’t Be Afraid To Fail’, people’s perception of failure is that it is a life-ending disaster. It’s not, it’s how we learn..
I wrote an article on Social Media for Hair Salons that appears in Culture Magazine April 2013. Part 1 of the longer version of the article, can be read here & Part 2 can be read here. Click here to read the article in the magazine.
I always find the End Of Financial Year stressful. So I asked Paul Breedon, Partner at Byrons Chartered Accountants, for his Top 10 Tips to get us through: DO BEFORE 30 JUNE: Pay superannuation to get a tax deduction in the current year Delay Income until the 2013 if possible Bring Forward any deductions..
Jeweller Magazine is a great industry magazine. In March they ran my article “Retailers Must Evolve To Survive”, click here to read it in full.
We find ourselves in an interesting time. Consumer behaviour has never been more fickle, retail has never been tougher, communication has never been easier while at the same time harder to manage and competition has never been tougher, as we now all operate on a world stage. So while it may be easier to find..
My Facebook Tip of the Day has prompted me to write this post. If you are on facebook, please go over and ‘LIKE’ the page so that the Tips appear in your stream. Australian magazine Shop Til You Drop May 2011 issue is a first; Everything in the issue is available online! This is a..
Profitable sales are the objective of every retailer, to achieve this they need: View This Post as a PDF their current customers to buy more in one transaction customers to shop in their store more often customers to stay in their store longer new customers Any good buyer knows profitable sales are not just as..
In July I was presenting Social Media Seminars at the GHA (Gift & Homewares Australia) Home & Giving Trade Show to Exhibitors and Retailers. It quickly became apparent to me that I was largely talking to an audience that had not yet dipped it’s toe into the online space let alone considered Social Media as a..
This is not a fluff piece taken from articles or magazines. This is real life observations and experience from trade fairs here in Australia, Europe & USA. Given that the Gift & Homewares Association’s (GHA) Home & Giving Fair is on this weekend, I thought this post will help first time visitors or long time..
One of my favourite magazines Giftrap asked me to write an article on Customer Service and we thought it would be fun to create 10 Commandments!
Without Exceptional Customer Service, any business cannot thrive, grow or survive long term. The Internet and Social Media have meant that customers can share their experiences, good & bad, immediately. Here are some tips to help elevate your Customer Service Experience.