HOME & GIVING GIFT FAIR 7 – 11 AUGUST 2010
OASIS LOUNGE :: Melbourne Showgrounds
11.00 AM & 3.00 PM
“ONLINE TOOLS FOR RETAIL :: SOCIAL MEDIA, WEBSITES & MORE!! “
$33 billion dollars was spent online by Australians in 2009 > 43% of that went overseas!
75% of Australian Households have the internet, giving Australian Retailers an easy path into their customers’ homes.
Online presence, Ecommerce and Social Media are now necessary in every retailer’s marketing strategy. A website and online store are no longer an optional extra – they are a vital necessity.
But tools are not enough to get a great result, how to best use them is the key to success.
We will cover the Dos & Don’ts for your website & shopping cart as well as how to ‘future proof; your online presence.
Customer Service and high level Customer Communication are vital to any business’ success.
The way we communicate has changed forever and the best communication tools are now available to everybody with an internet connection.
Using Social Media to enhance your customer’s customer service experience is the key to turning your customers into a community.
A strong, loyal community is the key to Social Media success. As the community grows around your business, loyalty is strengthened encouraging continued patronage as well as the community become advocates, talking about your business based on their positive experience with you and share that spontaneously with their online community.
People talk about Social Media like it is a magic pill, it isn’t and your mistakes are all too public if you don’t use it properly.
Understanding Social Media is the way you will develop the best strategy for your business that is inline with Customer Service and communication.
Having used Social Media in her businesses, one service based, Magnolia Solutions, and the other product based, Paper Magnolia, as well as a new community group; Social Media Women, Nancy’s knowledge is based on reality not theory.
Nancy will show practical applications and examples of Websites & Social Media at work and how they apply to retail businesses.
The Seminar will cover”
- Website structure & requirements
- Ecommerce options
- Website Dos & Don’ts
- What is Social Media
- What is not Social Media
- Examples of key Social Media sites
- Key differences in Social Media sites: incl Twitter, Facebook, Blogs
- Customers vs Community
- How to use Social Media to enhance Customer Service
- How to use Social Media to build Community
- Integrating Website, Social Media with your offline and online strategies & activities
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HOME & GIVING GIFT FAIR 3 – 6 JULY 2010
CHILL-OUT ZONE :: Sydney Showgrounds
11.00 AM, 1.00 PM & 3.00 PM
“SOCIAL MEDIA 4 RETAIL 101 :: TURN YOUR CUSTOMERS INTO YOUR COMMUNITY “
The way we communicate has changed forever and the best communication tools are now available to everybody with an internet connection. 75% of Australian Households have the internet, giving Australian Retailers an easy path into their customers’ homes.
But tools are not enough to get a great result, how to best use them is the key to success.
Customer Service and high level Customer Communication are vital to any business’ success. Using Social Media to enhance your customer’s customer service experience is the key to turning your customers into a community.
A strong, loyal community is the key to Social Media success. As the community grows around your business, loyalty is strengthened encouraging continued patronage as well as the community become advocates, talking about your business based on their positive experience with you and share that spontaneously with their online community.
People talk about Social Media like it is a magic pill, it isn’t and your mistakes are all too public if you don’t use it properly.
Understanding Social Media is the way you will develop the best strategy for your business that is inline with Customer Service and communication.
Having used Social Media in her businesses, one service based, Magnolia Solutions, and the other product based, Paper Magnolia, as well as a new community group; Social Media Women, Nancy’s knowledge is based on reality not theory.
Nancy will show practical applications and examples of Social Media at work and how they apply to retail businesses.