Retail is no longer retailer / supplier / brand driven exclusively run in a bricks and mortar location.

The consumer is the driver and the playing field is offline, online and mobile!

Do you know how your customer behaves in 2011? Do you really know who your customer is and what they want?

Given the current retail climate, it is now more important than ever to get back to basics to ensure that your retail business’ foundation is based on sound retail fundamentals. Anyone who sells a service or product is a retailer by today’s definition. Nancy has identified 7 fundamentals essential to every retail business and more importantly, the tools that ensure they are properly implemented. These fundamentals need to be defined and applied to the business with the knowledge of the driving forces in today’s retail industry.