In July I was presenting Social Media Seminars at the GHA (Gift & Homewares Australia) Home & Giving Trade Show to Exhibitors and Retailers. It quickly became apparent to me that I was largely talking to an audience that had not yet dipped it’s toe into the online space let alone considered Social Media as a..
Retail has never been more complicated. Consumers have access to more information, choice and options than ever before. Your customer is comparing you to other stores, sites and products from the comfort of their home. You can communicate with your customer via: post, email, radio, sms, local paper, facebook, twitter, online advertising and the list..